One of the trends in video advertising is the rise of short-form videos. Platforms like TikTok have popularized bite-sized, highly entertaining videos. Advertisers are creating short, catchy video ads that can quickly convey their message. For example, a food brand might create a 15-second video showing a delicious meal being prepared, enticing viewers to try their product. These short videos are more likely to be watched in full and shared, increasing brand exposure.

Interactive video ads are also gaining traction. Viewers can interact with the ad by clicking on links, answering polls, or choosing different storylines. This increases viewer engagement and provides valuable data for advertisers. For instance, a car brand could create an interactive video where viewers can customize the features of a car and then see the price. This not only makes the ad more interesting but also helps the brand understand consumer preferences.

The challenge with video advertising is ad skipping. Many viewers use ad blockers or skip ads as soon as they can. To combat this, advertisers are focusing on creating more engaging and relevant content. They are also exploring new ad formats, such as pre-roll ads that are shorter and more impactful. Additionally, targeting the right audience at the right time is crucial. Advertisers use data analytics to determine when and where to show their video ads for maximum effectiveness.